Rām (Rob) Massoudi’s story is one of transformation—from leading Fortune 100 tech companies, startups, and entrepreneurial ventures in digital and business innovation to guiding people through the most meaningful journey of all: awakening to their true selves. For over three decades, he shaped industries as an executive leader and advisor, while his travels through more than 75 countries opened his heart to the beauty and wisdom of humanity’s diverse traditions.

More than a decade ago, a profound awakening reshaped his life. No longer defined by titles or success, he turned inward, healing old wounds and discovering a deeper freedom in living from Spirit. From this realization grew a lifelong vision: a world where people live from the Divine within—where love, dignity, integrity, courage, and authentic self-expression naturally flow in service to all.

As founder of Path to Asha and the Awakening Integration Institute, Rām has walked alongside hundreds of people, supporting their journeys of awakening and integration. His approach weaves lived experience, spiritual depth—rooted in his ancestral wisdom and cosmology, enriched by indigenous and shamanic teachings, and guided by numerous maps for awakening and transformation—with modern science and embodied practices.